MY WHY

I founded Insightline Consulting because I believe the most meaningful learning happens in community, especially during pivotal moments of change. In my work with transitions, I've discovered that breakthrough solutions emerge not from prescriptive advice, but from collaborative dialogue where diverse perspectives meet fresh thinking.

As a connector of dots and people, I love creating transformative spaces where knowledge, relationships, and possibilities weave together.

Your partner in this transition

Sarah Lawer, J.D., CEPA

My Collaborative Approach

As an advisor, attorney, and Certified Exit Planning Advisor (CEPA) with over two decades of experience, I've specialized in turning complexity into clarity. I believe the best insights emerge when people facing challenging decisions learn from each other rather than working in isolation. That's why I create collaborative spaces where families, business owners, community leaders, and their advisors can explore their key concerns and discover solutions together through both one-on-one consulting and group workshops.

A Unique Multi-Generational Perspective

What makes my work different is simple: I actually live in three generations of family business simultaneously. I'm a first-generation entrepreneur running my own businesses, a second-generation business leader working alongside my mother, and a third-generation owner in a family business that has reached the cousin consortium stage. This gives me something most advisors don't have—I truly understand how each generation thinks and what matters to them. As both an attorney and someone who's sat in several seats at the family business table, I can bridge conversations that others struggle to navigate.

From Compliance to Connection

In my legal career, I specialized in transforming complex regulations into clear action plans and helping Fortune 500 organizations implement them. Now I use those same skills, along with my CEPA training, to guide clients through transitions that honor both individual needs and family or enterprise goals. I also believe strong communities—whether family, business, or civic—make everything work better for long-term success. The key is bringing people together in environments where they can have honest conversations and discover solutions that move everyone forward.

  • 'Working with Sarah is like having a great therapist but for your business. Sarah helps bring clarity to the noise, focus to the possibilities, and a sense of calm to the tasks. She is a fantastic listener and asks all of the right questions. She offers advice but pulls the solutions to problems from deep within myself, leaving me feeling empowered and capable. I recommend working with Sarah to anyone starting a business, growing a business, changing careers, or even just getting "un-stuck" at work.'

    Daniel - Seattle

  • 'I worked with Sarah during a stressful career transition. Working with her not only saved me stress and time, she helped me see that so many of the answers I was looking for were already in sight! Her compassion, thoughtfulness, and strategic capabilities made my career transition, not only easy, but enjoyable

    Kyra - New York